As a real estate agent, whether you’re on a listing appointment or trying to schedule one, you shouldn’t be afraid of objections. Objections are a good thing. Objections mean the seller is interested, and we have a four-step process that will help you deal with any and all objections.

We’ve provided timestamps of the video above so that you can jump ahead to any section that interests you the most:

“Handling objections for real estate sales is no different than for regular sales.”

1:43 - The difference between handling an objection and handling a condition.  
2:31 - The four steps of handling an objection: acknowledge, ask questions, answer, and invite action.
6:03 - A role-playing demonstration of how two of our top agents, Nick Slattery and Jake Sudnick, handle objections.
6:27 - Scenario No. 1: “I have a friend in the business.”
8:11 - Scenario No. 2: “Can you cut your commission?”
10:58 - Scenario No. 3: “I’m going to wait until spring.”
13:39 - Scenario No. 4: “Do you have a buyer?” (for FSBOs)

If you have any more questions about how to handle objections or there’s anything else we can help you with, don’t hesitate to call or email us. We’d love to speak to you.